Facebook recently announced the addition of the Facebook Community Page type. What? Exactly. We don’t get it either. We have discussed the topic with our larger brand clients and the collective minds were unable to make sense of the move either.

We also included links to two other posts below from two of our favorite sources below to help you wrap your head around this recent change.Take a look at this video and weigh in with your opinions in the comments section below.

Lisa Barone at Outspoken Media covered the topic in a blog post this morning and shares our sense of confusion. Read her post here. It’s a more detailed look at the issue and she is always a good read.

AllFacebook.com, the popular website covering all things Facebook, published this post yesterday on the subject.

What do you think? Will the addition of Community pages help to curb brand jacking for those brands that have yet to engage on Facebook with a Fan page? Will it empower consumers in a better way to show advocacy for the brands they love? Or will it just muddy the water even more? Use the comments section below to share your thoughts.