Consumers are talking. Companies need to listen and respond. This conversation requires companies to interact with consumers not just broadcast to them. Vestor Logic guides companies through this social transition.
Listening
Any company looking to harness the possibilities of social media must first craft a fundamentally sound and actionable social media strategy. The process of developing a strategy begins with listening. Listening to the conversations that are already taking place online about your industry, your brand, your products will reveal what customers want from your company and should heavily influence your strategy.
Initial Listening Channel
Vestor Logic will construct an initial listening channel that will allow you to explore all the chatter that is already happening around your brand, products, and services. This listening channel is designed to uncover the trends and topics that are important to your customers right now. The conversations that are taking place online right now represent unfiltered opinion and provide valuable insights that will help shape how you will engage your customers online in the future.
Comprehensive Monitoring
Exploring the online conversations surrounding your brand and crafting a viable social engagement strategy with defined goals, tactics, and metrics is just the beginning. It is imperative that your listening practices continue and even expand to include the monitoring of your activities going forward. Most companies want to monitor brand mentions, track engagement activities and pinpoint new opportunities, identify key influencers, measure behavior and sentiment metrics, and even analyze the performance of their outbound messaging and content. This mountain of information allows the tactics and message to be modified to promote better results. Vestor Logic can help build this architecture and train your in-house team how to effectively leverage the listening technologies that are available.
Strategy
Armed with an overview of the online chatter about your brand and products, Vestor Logic will lead your key stakeholders through the strategy discovery process and guide creative brainstorming sessions to craft a truly informed social media strategy – a strategy with clearly defined goals, tactics, and metrics to promote and measure the success of your efforts.
Discovery Workshops
Our 1-2 day Discovery Workshops are designed to be an interactive strategy building process. We start with the broad strokes like goals and resources and drill deeper into the more detailed elements including content and messaging strategy, funnel navigation, search strategy, and measuring outcomes and ROI. The Discovery Workshop can help companies just starting to explore social media generate the executive buy-in needed to secure finding or help the company that is ready to get started build their entire strategy. Our Workshops include various short sessions on well known case studies, analysis of your peers and competitors, an broad view of the social media landscape, and review of some of the more widely used social platforms. Following the Workshop, the Vestor Logic team will craft a Strategic Action Plan that captures the key take-aways from your session. This document is a written set of actionable steps that your organization can take to deploy your social media strategy and includes recommendations from our team for specific engagement initiatives and tools that will promote your strategy.
Specific Engagement Initiatives
Social media marketing is just setting up profiles, posting updates, and firing off tweets. It’s much more than that. To create a valuable interaction with your customer base, you must find ways to engaged your clients in the way that they want to receive your message. No one approach will work for everyone. Vestor Logic will help you with the ideation, design, deployment, measurement, and refinement of effective engagement initiatives for product launches, community building, research and development, special events, or even affinity and loyalty programs. There are no limits to how you engage with your customers. Creativity is rewarded and our experience will give your initiative an edge.
Transitioning
And like all other great ideas, a social media strategy is only viable if you can effectively engage all of the necessary assets and resources in the proper manner. Vestor Logic will assist your company in making an effective transition to a more social organization with the goal of delivering a more “humanized” experience for your customers. Vestor Logic can build the framework needed to engage your customers in a meaningful way that fosters stronger relations and impacts your bottom line.
Interactive Training Labs
Our interactive training labs are the product of our past experience. We discovered that providing a training environment that allows the participants to have hands on experience produces better results. Whether it’s Facebook, Twitter, Analytics, or any other platform your team will learn by using it themselves. Our labs provide the participants the opportunity to learn by doing. We offer labs that cover all the primary social media sites and monitoring platforms, content creation, and best practices. We can even design a lab for your specific needs.
Policy & Staffing
Of course, entering the digital world for the first time can be a very threatening experience. There’s a lot to consider. Vestor Logic makes the transition and much more comfortable one. We will help you draft a company-wide social media use policy, a crisis management plan that defines your contingencies for when a conversation gathers momentum, and even assist your HR Department with hiring consultations to ensure that you hire the right team member or community manager.
Ongoing Support
Our goal to help you create a more social interaction with your customers that comes from within your organization not from us. But we know that transition can be a difficult and lengthy process. For companies that are committed to making the change, we will provide ongoing support for anything you need. We will continue to provide analysis and measurement support for your active initiatives as well as ideation for new ones. Consider us your partner in the field, accelerating your learning curve with social media, and promoting your ability to identify and adopt the newest technologies. Vestor Logic will even host regular events to help update your stakeholders on the progress of your activities and layout the map for future activities.
Working with Vestor Logic
Contact us for a candid assessment and discussion of your needs and options, as well as pricing for the services outlined above.
- Request a Consult
- info@vestorlogic.com
- (702) 321-0790
