70% of the links search users click on are organic. Search is the No. 1 traffic driver to websites, beating social media channels out by 300 percent.
Search engine optimization prepares your website content for discovery and indexing by search engines and should be a priority for your small business.
What is SEO exactly?
On-page search engine optimization is a systematic approach to structuring and presenting your content in a format that is favorable to the search engine spiders that crawl your site. This is vital in determining how relevant your content is for specific keyword phrases and more importantly where it should rank on the search engine results pages (SERPs).
Sounds daunting? It shouldn’t.
How can optimization help me?
Small businesses are challenged by limited resources, too few hours in the day, and the never ending to do list that comes from wearing too many hats. Determining where to devote your time can be a difficult process but it’s imperative that your customers can find you when THEY are looking.
SEO can do that. In fact, a sound SEO strategy insures that your most valuable content is available to prospects 24/7 when they are actively searching the web.
SEO takes time to develop roots, that is to say it takes time for it to find its way into the search results where searching users can click and navigate to your site. But once your content is ranking for relevant keywords and phrases, it will deliver traffic to your site day after day.
Vestor Logic benefits from the SEO efforts on this very page, regularly generating inquiries for SEO help from users that found us on the web. We’ve even optimized a single page for a popular outdoor blog that increased traffic from a few hundred clicks a month to more than 50,000 clicks a month. The best part is that the traffic just kept on coming for more than 24 months!
Choose the SEO Package that’s right for your business
As an SEO Consultancy, we offer a range of digital solutions for small businesses just like yours.
- Site Primer Service – site-level optimization to build a solid foundation for your content strategy
- Pay for Performance SEO Services – pay for results and target your most vital content
- Content Optimizer Service – search optimization to bolster the visibility of your newly published content
- SEO Workshop – learn to effectively manage SEO in-house with our 12 week SEO course
Let’s talk about which one is best for your small business.