There was a time when developing your web presence meant finding that socially sequestered brainiac hiding in his basement who could actually write executable code to create your website. The irony of finding a geek to help you become popular!  Today it is much easier to maintain control over the look and content of your website and to easily update it as your brand evolves.

You’re likely familiar with WordPress as a blogging tool accessible through WordPress.com.  This is an excellent starting point for many bloggers who don’t need to utilize a custom url. All blogs on wordpress.com have a “mysite.wordpress.com” url.  However, this is unacceptable for most businesses.

WordPress also offers  a free, open source, easy to use content management system (CMS) through WordPress.org, which allows the user to create a custom-looking website, using their own url, without starting from zero.

Vestor Logic believes in the power of WordPress and its ability to power the social web for companies in any industry around the world.  There are many benefits to using WordPress as the content management system for your website:

• By eliminating the complicated build process, WordPress allows you to bring your brand online faster, saving design time and money.
• Because WordPress is web standard, Google recognizes it quickly and gets you listed on the most used search engine in the world in only a few days.
• WordPress is an open source project, which means interested users contribute to its creation by recognizing what works well in the industry, adapting to it, and solving problems often before most users knew they were there.

The WordPress CMS is highly customizable through a multitude of outside vendor “themes”. At Vestorlogic we often use themes based on the Genesis Framework from StudioPress.com.  These themes are well written, extremely customizable and boast top-notch support.  With the right knowledge you can make intricate changes to these available themes for true customization. For most businesses, this often requires the help of a web designer who knows .css and .php.

Because WordPress is an open source project anyone can develop themes or plug-ins to add “custom” features to WordPress websites. Plug-ins run the gamut from extensive events calendars to simple Facebook like buttons. The right plug-ins are imperative for creating not just a great site design quickly, but a “social web design”, a design that integrates social sharing features for Facebook, Twitter, Linked In , etc. seamlessly. Enabling users to easily share your content with their friends is what social web design is all about, and is a Vestor Logic core offering.

Our social media clients cover numerous industries but one thing remains constant: they all want to use their website and other social assets to engage with the right crowd.  This may be the root of why we love WP as much as we do.  Flexibility in the design process, a head start with StudioPress’s Genesis Framework and Child Themes (saves design time and money), easily integrates with other platforms and apps via plug-ins, and a very dedicated development community that is constantly raising the bar.

Your search for a geek is over!  Contact Vestor Logic today to discuss creating your social web presence.