Vestor Logic Screen Cast: How to Add a Custom Landing Tab to a Facebook Fan Page

September 2, 2010 by Jessica Ziegler · View Comments 

In today’s quick screen cast I’ll show you how to add a custom landing tab to your Facebook fan page.

Additional Note: Sometimes Facebook will automatically add your FMBL as a tab. If you are NOT seeing your fbml as a tab or as an option in when you click the plus sign, go to edit page > scroll to your fbml > under the fbml title click “Application Settings” > make sure the tab is set to “added”.

Stay tuned for more screen casts for Facebook and Twitter. Please comment below, we’d love to hear your thoughts and suggestions for what you’d like to see!

Related screen casts:

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Vestor Logic Screen Cast: Intro to FBML for Facebook

August 30, 2010 by Jessica Ziegler · View Comments 

Today’s quick screen cast will discuss FBML and how to use it to create a custom Facebook fan page for your business.

Additional Note: Sometimes Facebook will automatically add your FMBL as a tab. If you are NOT seeing your fbml as a tab or as an option in when you click the plus sign, go to edit page > scroll to your fbml > under the fbml title click “Application Settings” > make sure the tab is set to “added”.

Stay tuned for more screen casts for Facebook and Twitter. Please comment below, we’d love to hear your thoughts and suggestions for what you’d like to see!

Related screen casts:

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Vestor Logic Screen Cast: How to Create a Facebook Fan Page

August 27, 2010 by Jessica Ziegler · View Comments 

In this brief screen cast I’ll cover what you need to create your own Facebook fan page for your business.

Additional Note: If you want to create a test page to experiment with building your own fan page, when you are done you can delete the page by going to the page you created>edit page>delete page (link in sub nav near the thumbnail)

Stay tuned for more screen casts for Facebook and Twitter. Please comment below, we’d love to hear your thoughts and suggestions for what you’d like to see!

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Social 60 – Promoted Tweets on Twitter

April 13, 2010 by Tim Miner · View Comments 

So Twitter has finally launched their bid for revenue in the form of Promoted Tweets. For now, these ads will be seen in the search results, but by year end Twitter promises to roll them out in more areas based on the feedback from this initial roll-out.

Of course, we all know that Twitter has to monetize their platform in some way or another and this appears to be a pretty conservative step in that direction. But the implications are huge. If users respond to the ads and Twitter is able to effective gauge the viability of each ad then we could see a shift in the way brands market on social platforms across the board.

Here a post from Mashable – The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?

And a more detailed look from John Battelle – Twitter To Roll Out “Promoted Tweets”: Initial Thoughts (Developing)

And finally, from Steve Rubel (one of my favorites) – Twitter Sponsored Tweets: The Impact for Marketers

So what do you think? Will ads in the search results be effective for big brands? Will users be turned off? Where might the ads be placed next? Share your thoughts in the comments below.

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Social :60 – Facebook Community Pages

April 2, 2010 by Tim Miner · View Comments 

Facebook recently announced the addition of the Facebook Community Page type. What? Exactly. We don’t get it either. We have discussed the topic with our larger brand clients and the collective minds were unable to make sense of the move either.

We also included links to two other posts below from two of our favorite sources below to help you wrap your head around this recent change.Take a look at this video and weigh in with your opinions in the comments section below.

Lisa Barone at Outspoken Media covered the topic in a blog post this morning and shares our sense of confusion. Read her post here. It’s a more detailed look at the issue and she is always a good read.

AllFacebook.com, the popular website covering all things Facebook, published this post yesterday on the subject.

What do you think? Will the addition of Community pages help to curb brand jacking for those brands that have yet to engage on Facebook with a Fan page? Will it empower consumers in a better way to show advocacy for the brands they love? Or will it just muddy the water even more? Use the comments section below to share your thoughts.

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Introducing our newest video series: Social 60

March 25, 2010 by Tim Miner · View Comments 

Social 60 is our newest video series created to explore the hot topics in social media in less than 60 seconds! Our goal is to provide frequent video updates on the topics that are garnering the most discussion in social media circles. We hope that you will use the comments section following each post to help us reach an understanding for each topic. Most of the videos will cover topics that will play out in the social media landscape over time and it should be fun to see how much we get right in the beginning. We look forward to your comments.

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How To: Setup a “Listening Channel” for your brand

February 23, 2010 by Tim Miner · View Comments 

Want to know what people are saying about your company online?  There is an easy way to create a “Listening Channel” to monitor the online chatter about your brand, your name, your keywords or phrases or any of the discussions that you find interesting.  This screencast will show you how to get started.

If you would like a little help setting up your listening channel for brand monitoring, just contact us. We are happy to help!

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The first Vestor Logic Facebook video update

September 17, 2009 by Tim Miner · View Comments 

One of the things I really like about some of the friends I follow on Twitter and Facebook is their use of video. I don’t feel that it has to be a professional production, in fact, I find it much more appropriate when it is a video reflecting a spontaneous thought or it demonstrates that the person is recording their stream of consciousness. I like that. Chris Brogan’s book reviews are a perfect example.

So with that in mind, I have decided to start recording video snippets to share information that we, at Vestor Logic, think you might enjoy. Here is the first video announcing this new endeavor, and yes, I know it doesn’t share any valuable insights or useful information. It was intended to be a simple video announcement of the videos to come. I promise that the value add will be much greater for all of our upcoming video updates!

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