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	<title>Vestor Logic&#187; Jessica Ziegler</title>
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	<link>http://www.vestorlogic.com</link>
	<description>Designing websites and strategies for the social web</description>
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		<title>Facebook: Convert your Static FMBL to iFrame &#8211; It’s not as painful as you think!</title>
		<link>http://www.vestorlogic.com/2011/02/21/facebook-convert-your-static-fmbl-to-iframe-it%e2%80%99s-not-as-painful-as-you-think/</link>
		<comments>http://www.vestorlogic.com/2011/02/21/facebook-convert-your-static-fmbl-to-iframe-it%e2%80%99s-not-as-painful-as-you-think/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 17:02:15 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[create a facebook iFrame app]]></category>
		<category><![CDATA[facebook fan page]]></category>
		<category><![CDATA[Facebook iFrame application]]></category>
		<category><![CDATA[facebook tab]]></category>
		<category><![CDATA[iframe app]]></category>
		<category><![CDATA[iFrames]]></category>
		<category><![CDATA[static fbml]]></category>
		<category><![CDATA[static fbml to iframe]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=2362</guid>
		<description><![CDATA[Facebook recently put into action the long anticipated change from Static FBML to iFrames, requiring all new custom content on Facebook Fan pages to be built as a Facebook iFrame application. This new update will be forced though on March 11th but you can (and should) get a jump on it now. This is actually [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>WordPress &#8211; The Ultimate Web Development Tool</title>
		<link>http://www.vestorlogic.com/2011/02/02/wordpress-the-ultimate-web-development-tool/</link>
		<comments>http://www.vestorlogic.com/2011/02/02/wordpress-the-ultimate-web-development-tool/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 18:25:37 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[building a wordpress blog]]></category>
		<category><![CDATA[studiopress themes]]></category>
		<category><![CDATA[wordpress blog]]></category>
		<category><![CDATA[wordpress CMS]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=2339</guid>
		<description><![CDATA[There was a time when developing your web presence meant finding that socially sequestered brainiac hiding in his basement who could actually write executable code to create your website. The irony of finding a geek to help you become popular!  Today it is much easier to maintain control over the look and content of your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Santa Experiment (Facebook communities, donations and Wepay.com)</title>
		<link>http://www.vestorlogic.com/2010/12/15/the-santa-experiment-facebook-communities-donations-and-wepay-com/</link>
		<comments>http://www.vestorlogic.com/2010/12/15/the-santa-experiment-facebook-communities-donations-and-wepay-com/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 17:44:55 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best christmas ever]]></category>
		<category><![CDATA[save this santa]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[the santa experiment]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=2290</guid>
		<description><![CDATA[I have a friend from High School (pictured in action on the left) who, although he’s only 39, makes an exceptional Santa. So much so that each Christmas he is paid to be a Santa for various stores and parties. This year he decided to go big time and make a road trip from Ct [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/12/15/the-santa-experiment-facebook-communities-donations-and-wepay-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Have You Forgotten About Email?</title>
		<link>http://www.vestorlogic.com/2010/09/29/have-you-forgotten-about-email/</link>
		<comments>http://www.vestorlogic.com/2010/09/29/have-you-forgotten-about-email/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 20:08:18 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[email and social media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email signup form]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=2026</guid>
		<description><![CDATA[We’ve all gotten pretty excited about social media, business spending on social media is set to reach over 2 billion dollars in 2011.  We’ve got our Twitter accounts and our Facebook pages, maybe you’ve even tested the waters on location-based services. Hopefully you are being thoughtful: executing on or at least developing, a solid social [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/09/29/have-you-forgotten-about-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Day I Knew Marketing Was For Me</title>
		<link>http://www.vestorlogic.com/2010/09/22/the-day-i-knew-marketing-was-for-me/</link>
		<comments>http://www.vestorlogic.com/2010/09/22/the-day-i-knew-marketing-was-for-me/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 15:18:21 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=2013</guid>
		<description><![CDATA[Years ago, I worked at an internet company as the Creative Manager. Initially this company was pretty content focused, (hey it was 2000!) but eventually we hired a CEO who was a marketing genius, had years of proven experience and knew what he was doing. Many of us transitioned from content producers into the newly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Micromanaging at a Social Level</title>
		<link>http://www.vestorlogic.com/2010/09/16/micromanaging-at-a-social-level/</link>
		<comments>http://www.vestorlogic.com/2010/09/16/micromanaging-at-a-social-level/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 19:45:01 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[gatorade social media]]></category>
		<category><![CDATA[social engagement]]></category>
		<category><![CDATA[social media listening]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=1993</guid>
		<description><![CDATA[Yesterday Valerie Bauerlein at the WSJ.com posted this article about Gatorade’s social media listening and engagement efforts. According to the article, Gatorade is attempting to regain market share it has lost in recent years to products such as Coca-Cola Co’s Powerade. One way they are attempting to gain a foothold with their customers is in [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/09/16/micromanaging-at-a-social-level/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and REAL Crisis Management</title>
		<link>http://www.vestorlogic.com/2010/09/14/social-media-and-real-crisis-management/</link>
		<comments>http://www.vestorlogic.com/2010/09/14/social-media-and-real-crisis-management/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 17:14:39 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[boulder fire]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=1981</guid>
		<description><![CDATA[Last week there was a massive, multi-day fire that began in Four Mile Canyon just to the west of downtown Boulder, CO. It started around 10:30 am on Labor Day and due to high, erratic winds that day it grew quickly. I live about an hour southeast of Boulder and could see the gigantic, fast-moving [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/09/14/social-media-and-real-crisis-management/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Will Groupon Kill Gramma? Social Discounters and Small Business</title>
		<link>http://www.vestorlogic.com/2010/09/08/will-groupon-kill-gramma-social-discounters-and-small-business/</link>
		<comments>http://www.vestorlogic.com/2010/09/08/will-groupon-kill-gramma-social-discounters-and-small-business/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 17:46:06 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[living social]]></category>
		<category><![CDATA[social discount]]></category>
		<category><![CDATA[The Gap]]></category>
		<category><![CDATA[yolodeals]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=1976</guid>
		<description><![CDATA[Today I noticed a website that had enabled a social discount promotion (think Groupon, LivingSocial, Yolodeals, etc.)  directly on its own website. An interesting switch, where the retailer owns the deal, eliminating the middle man and their take. Social discount sites offer a product or service at a deep discount if enough people buy into [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/09/08/will-groupon-kill-gramma-social-discounters-and-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Vestor Logic Screen Cast: How to Add a Custom Landing Tab to a Facebook Fan Page</title>
		<link>http://www.vestorlogic.com/2010/09/02/vestor-logic-screen-cast-how-to-add-a-custom-landing-tab-to-a-facebook-fan-page/</link>
		<comments>http://www.vestorlogic.com/2010/09/02/vestor-logic-screen-cast-how-to-add-a-custom-landing-tab-to-a-facebook-fan-page/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:59:50 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[create a custom landing tab]]></category>
		<category><![CDATA[facebook how to]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=1932</guid>
		<description><![CDATA[In today&#8217;s quick screen cast I&#8217;ll show you how to add a custom landing tab to your Facebook fan page. Additional Note: Sometimes Facebook will automatically add your FMBL as a tab. If you are NOT seeing your fbml as a tab or as an option in when you click the plus sign, go to [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/09/02/vestor-logic-screen-cast-how-to-add-a-custom-landing-tab-to-a-facebook-fan-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vestor Logic Screen Cast: Intro to FBML for Facebook</title>
		<link>http://www.vestorlogic.com/2010/08/30/vestor-logic-screen-cast-intro-to-fbml-for-facebook/</link>
		<comments>http://www.vestorlogic.com/2010/08/30/vestor-logic-screen-cast-intro-to-fbml-for-facebook/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 19:23:19 +0000</pubDate>
		<dc:creator>Jessica Ziegler</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[custom facebook fan page]]></category>
		<category><![CDATA[using fbml]]></category>

		<guid isPermaLink="false">http://www.vestorlogic.com/?p=1954</guid>
		<description><![CDATA[Today&#8217;s quick screen cast will discuss FBML and how to use it to create a custom Facebook fan page for your business. Additional Note: Sometimes Facebook will automatically add your FMBL as a tab. If you are NOT seeing your fbml as a tab or as an option in when you click the plus sign, [...]]]></description>
		<wfw:commentRss>http://www.vestorlogic.com/2010/08/30/vestor-logic-screen-cast-intro-to-fbml-for-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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