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Vestor Logic

Designing websites and strategies for the social web

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Web Design Portfolio: Mountain’s Edge

February 12, 2013 by Jessica Ziegler

mtsedge

The Client:

Mountain’s Edge is a premiere master planned residential community in Las Vegas, NV

You can visit the site here

The Project:

Vestor Logic was retained to build a new website for Mountainsedge.com. Working with Thomas Puckett Design the Mountain’s Edge site reflects the brand’s position as a leader among Las Vegas master plans. Mountain’s Edge has consistently ranked as the best-selling master planned community in Nevada – and is also named among the country’s top master plans by national real estate advisory firms.

Filed Under: Featured, Slider content, Web Design, Web Design Portfolio, WordPress

Web Design Portfolio: Tim Gower

February 12, 2013 by Jessica Ziegler

timgower

The Client:

Tim Gower is a writer and consultant.

You can visit the site here

The Project:

Vestor Logic was retained to design and build a new website for Tim Gower. The site serves as an online portfolio for Tim’s work and articles.

Filed Under: Featured, Slider content, Web Design, Web Design Portfolio, WordPress

Web Design Portfolio: Viva Sports Promotions

May 24, 2012 by Jessica Ziegler

The Client:

Viva Sports Promotions promotes sports clinics and events in Las Vegas and throughout the US.

You can visit the site here

The Project:

Vestor Logic was retained to design and build a new website for Viva Sports Promotions. The site operated as a multi-site network, allowing each event to exist as a micro-site. Each micro-site is instantly created from a main template, producing a set site of recurring custom post type pages for each event; such as vendors, schedules, hotels, etc.

Filed Under: Featured, Multi-site, Slider content, Web Design, Web Design Portfolio, WordPress Tagged With: Viva Sports Promotions

Web Design Portfolio: Kiski Virtual School for Boys

May 24, 2012 by Jessica Ziegler

The Client:

The Kiski School for Boys is a college preparatory School in Pennsylvania.

You can visit the site here

The Project:

Vestor Logic was retained to  build a new website for the Kiski SChool’s Virtual School for Boys.

Filed Under: Featured, Slider content, Web Design, Web Design Portfolio Tagged With: kiski virtual school for boys

Web Design Portfolio: Trail Sherpa Network

May 24, 2012 by Jessica Ziegler

The Client:

Us! Trail Sherpa is a Vestor Logic brand.

You can visit the site here

The Project:

The Trail Sherpa Network is a multi-site WordPress network dedicated to the outdoors. Using multi-site we offer hosted, domain-mapped WordPress sites to companies and individuals who fit the Trail Sherpa mindset. Each Sherpa Site looks like a wholey independent website to outside users, but exists within the Trail Sherpa network.

Each Sherpa site is able to take advantage of the of the network’s many features: integrated custom post types for trail reports, recipes and gear reviews, syndication into the Trailsherpa.com network feeds, and the technical support provided by being a part of this niche network. This support includes management of WordPress and plugin updates, vetted plugins, and one-on-one site tech support.

Filed Under: Featured, Multi-site, Sherpa Sites, Slider content, Web Design, Web Design Portfolio, WordPress Tagged With: trail sherpa

Web Design Portfolio: Given and Associates

May 24, 2012 by Jessica Ziegler

The Client:

Given and Associates is a mechanical and electrical engineering firm in Colorado.

You can visit the site here

The Project:

Vestor Logic was retained to redesign the logo and build a new website for Given and Associates.  The design is clean and the approach straight forward with a focus on the projects.

Filed Under: Featured, Slider content, Web Design, Web Design Portfolio, WordPress Tagged With: given and associates

Facebook: Convert your Static FMBL to iFrame – It’s not as painful as you think!

February 21, 2011 by Jessica Ziegler

Facebook recently put into action the long anticipated change from Static FBML to iFrames, requiring all new custom content on Facebook Fan pages to be built as a Facebook iFrame application.

This new update will be forced though on March 11th but you can (and should) get a jump on it now. This is actually a really good thing for Page owners and developers. It means that you can use standard html, css and javascript becuase your content will be calling a page directly from your site. You will still need to plan and build for the limitations of 520×720, the depth/height limitation is new, but you can figure ways to work with it).

The previous Tabs we are all used to will be gone, but you could create your own tabs within your 520×720 framework, if you want a more multi-page feel (check out Trailsherpa’s facebook page here to see how I solved for that). Again, this is a great thing because you will have full control over the length, appearance and style of those tabs.

Alright so how do we do this thing?

I create and implement your new iFrame app you’ll need to do 3 things:

1)      Create a Facebook iFrame application and associate it with your Fan Page

2)      Create a PHP page on your website that you will call from your iFrame application

3)      Upload that PHP page and its related assets

Step 1: Create a Facebook iFrame application and associate it with your Fan Page:

1)      Login to Facebook and go to http://www.facebook.com/developers/createapp.php to create your new app

a.       Give your application a name (this name will not appear on your Fan Page) and agree to terms

2)      Add an icon and or logo, contact email and privacy policy links (if you don’t have those policies, just link to the main page of your site). Add an icon, it will show up next to your app in the left nav of your Fan page. The logo is more for if you intent to share this app with others (think Farmville). Save changes.

3)  On the Website Tab, add your site url (not actually neccesary).

4) Go to the Facebook Integration tab. This is where things get mildly complicated.

a.       For Canvas Page select a folder that makes sense as the base url for your application. This will need to be DIFFERENT for each application you create and can only contain lowercase letters, dashes, and underscores.

b.      Canvas URL: this is going to be the FOLDER on your site where you create your PHP page and its related assets. MUST HAVE TRAILING SLASH (i.e. be a folder).

c.       Select iFrame and autoresize (not that it will resize) or show scrollbar if you have a page deeper than 720. They are pretty unpleasant looking, avoid them if you can.

5)      Scroll down to Page tabs at the bottom.

a.       Create a page name, limited to 16 characters. This is the name that will appear on your fan page as a link on the left and at the top of the iFrame “page” .

b.      Tab url: this is the actual page that you will be calling for the iFrame content. Where is says CANVAS_URL, once you save that will change to the name of the folder you designated above. This page can be called whatever you want, as long as it’s .php (.html will not work). So in effect, based on my current inputs, my new iframe content will be pulled from: http://www.vestorlogic.com/my_awesome_app_folder/index.php.

c.       Save changes. Your app is set up!

6)      You are now on your applications main edit page. Associate your new application with a Fan Page

a.       Click the “Application Profile Page” link on the right.

b.      Now you are on your apps public page, click “Add to My Page” from the left nav. This will bring up all the pages you admin. Select the correct one and add it.

That’s it for the Facebook integration!

STEP 2: Create a PHP page on your website that you will call from your iFrame application

1)      This is where things get a lot more standard. You’ll want to create a page on your site in the folder that you designated in your app. In mine it was: http://www.vestorlogic.com/my_awesome_app_folder/index.php.

2)      If you already have a Static FBML tab, you can go to that tab, copy the code and paste that into a new .php file, save and upload. In the above example my file would need to be called index.php and it would need to live in the “my_awesome_app_folder”  folder.

STEP 3: Don’t forget to upload this page and its related assets!

Now you will see your new app listed as a link on the left nav of the fan page you related it to. You can see ours here.

See that little Welcome link on the left with the icon? Awesome!

Special shout out to Paul Kortman’s great post that helped me figure it out.

Filed Under: Facebook, Featured, Social Media Tagged With: create a facebook iFrame app, facebook fan page, Facebook iFrame application, facebook tab, iframe app, iFrames, static fbml, static fbml to iframe

WordPress – The Ultimate Web Development Tool

February 2, 2011 by Jessica Ziegler

There was a time when developing your web presence meant finding that socially sequestered brainiac hiding in his basement who could actually write executable code to create your website. The irony of finding a geek to help you become popular!  Today it is much easier to maintain control over the look and content of your website and to easily update it as your brand evolves.

You’re likely familiar with WordPress as a blogging tool accessible through WordPress.com.  This is an excellent starting point for many bloggers who don’t need to utilize a custom url. All blogs on wordpress.com have a “mysite.wordpress.com” url.  However, this is unacceptable for most businesses.

WordPress also offers  a free, open source, easy to use content management system (CMS) through WordPress.org, which allows the user to create a custom-looking website, using their own url, without starting from zero.

Vestor Logic believes in the power of WordPress and its ability to power the social web for companies in any industry around the world.  There are many benefits to using WordPress as the content management system for your website:

  • By eliminating the complicated build process, WordPress allows you to bring your brand online faster, saving design time and money.
  • Because WordPress is web standard, Google recognizes it quickly and gets you listed on the most used search engine in the world in only a few days.
  • WordPress is an open source project, which means interested users contribute to its creation by recognizing what works well in the industry, adapting to it, and solving problems often before most users knew they were there.

The WordPress CMS is highly customizable through a multitude of outside vendor “themes”. At Vestorlogic we often use themes based on the Genesis Framework from StudioPress.com.  These themes are well written, extremely customizable and boast top-notch support.  With the right knowledge you can make intricate changes to these available themes for true customization. For most businesses, this often requires the help of a web designer who knows .css and .php.

Because WordPress is an open source project anyone can develop themes or plug-ins to add “custom” features to WordPress websites. Plug-ins run the gamut from extensive events calendars to simple Facebook like buttons. The right plug-ins are imperative for creating not just a great site design quickly, but a “social web design”, a design that integrates social sharing features for Facebook, Twitter, Linked In , etc. seamlessly. Enabling users to easily share your content with their friends is what social web design is all about, and is a Vestor Logic core offering.

Our social media clients cover numerous industries but one thing remains constant: they all want to use their website and other social assets to engage with the right crowd.  This may be the root of why we love WP as much as we do.  Flexibility in the design process, a head start with StudioPress’s Genesis Framework and Child Themes (saves design time and money), easily integrates with other platforms and apps via plug-ins, and a very dedicated development community that is constantly raising the bar.

Your search for a geek is over!  Contact Vestor Logic today to discuss creating your social web presence.

Filed Under: Featured, Social Media, Web Design, WordPress Tagged With: building a wordpress blog, studiopress themes, wordpress blog, wordpress CMS

The Santa Experiment (Facebook communities, donations and Wepay.com)

December 15, 2010 by Jessica Ziegler

I have a friend from High School (pictured in action on the left) who, although he’s only 39, makes an exceptional Santa. So much so that each Christmas he is paid to be a Santa for various stores and parties. This year he decided to go big time and make a road trip from Ct to Tupelo, MS to take a Santa Thanksgiving-to-Christmas gig at a giant mall.

Unfortunately, the trip has not been good. He’s gone through contract drama, he’s had items stolen from his car, and he’s endured crime scene-esque living quarters. He’s been posting his frustrations on Facebook for the past few weeks, since the trip began right before Thanksgiving.

Now this is a good guy, a really good guy. He’s a firefighter, a Mason, he’s involved in several charities, and even has plans to start a non-profit of his own. He still lives in the town where we grew up and is practically the unofficial mayor. Suffice it to say, friends of this guy were not too happy to hear about the treatment he’d been receiving.

So being the internet-y social media chick that I am, I decided to do a little something about this, albeit remotely. I started a Facebook community called Save This Santa and added a donation component on Wepay.com. I began imploring our former classmates and friends on Facebook to turn this into his “Best Christmas Ever” to help replace some of the items that were stolen, and generally restore his faith in humanity and his Christmas spirit.

Was he embarrassed? Yes. He felt extremely undeserving of this attention and outpouring of donations.  I suggested he could always donate the overflow to charity, or put it towards some crazy Santa-related caper like showing up at a hospital with a bag full of new toys.

This process allowed me to really dig into creating and promoting a Facebook community as well as the chance to thoroughly explore Wepay.com, which is establishing itself as a competitor to Paypal. It allows you to accept donations, request payments and sell tickets. The fees are passed directly to the buyer, as opposed to the payee covering the fees as with Paypal, which is ideal for a donation.

Another cool element to Wepay.com is that it is a group based payment system, you can create groups and hit up those people directly for one-time or recurring payments. I can see a lot of personal scenarios where this could come in handy: splitting a vacation rental, collecting funds for a group gift, a school fundraiser, club dues or fees.  It also ties seamlessly into Facebook and Twitter to make sharing painless.

So far, the Santa Experiment has been a big success. We’ve raised quite a bit of money, and definitely changed our Santa’s outlook this season. This may also help our Santa launch the non-profit that he has in the works. Gotta feel pretty good about that.

Update:

I have a writer friend in Chicago who became aware of Save This Santa via my Facebook updates. She decided to write up the story and pitch it to some newspapers and magazines. She also published it here.

Check out the facebook group here: Save This Santa

Filed Under: Facebook, Featured, Social Media Tagged With: best christmas ever, save this santa, social media campaigns, the santa experiment

Have You Forgotten About Email?

September 29, 2010 by Jessica Ziegler

We’ve all gotten pretty excited about social media, business spending on social media is set to reach over 2 billion dollars in 2011.  We’ve got our Twitter accounts and our Facebook pages, maybe you’ve even tested the waters on location-based services. Hopefully you are being thoughtful: executing on or at least developing, a solid social media strategy.  In the flurry of social excitement, have you forgotten about email marketing? Newsletters? Spreading your message and promoting your events to your hard won list of subscribers? Building upon that subscriber list? Asking for the email address?

I know, I know, social media is your new girlfriend. And she is fun and exciting, there’s no doubt. Everyone loves her… I’m going to stop this metaphor right here before it descends into disturbing wife/sister jokes.

But email. Trusty email. No, it’s not perfect, but it is super direct. You have a better chance of seeing a subject line in your inbox than any one of the bazillion tweets that flitter by each hour.
Email remains one of the most direct ways to reach your customers. And while everyone is busy ogling their new social media followers, isn’t this the best time to take a look at that under-utilized email list? Maybe there’s a bit less competition in your customer’s inbox now than there was six or twelve months ago.

This isn’t about making a choice; I’m going to insist that you keep moving forward with your social media strategy. But, take a moment to figure out where email can fit in with what you’re doing today, how you can tie the two together and let them support each other.

No-brainers:
-          Promote your Twitter and Facebook accounts on any email you send out.
-          Add an email sign-up form to your Facebook fan page.
-          Tweet links to your newsletter sign up.
-          Tweet or Facebook links to some of your best newsletter content (with sign up link, of course)
-          Create newsletter content that links back to your Facebook page or Twitter acct.

These are just off the top of my head. What else could you be doing or are you doing to tie these two marketing strategies together?

Filed Under: Email Marketing, Featured Tagged With: email and social media, email marketing, email signup form
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Recent Web Design Projects

mtsedge

Web Design Portfolio: Mountain’s Edge

timgower

Web Design Portfolio: Tim Gower

viva

Web Design Portfolio: Viva Sports Promotions

kiskivsb

Web Design Portfolio: Kiski Virtual School for Boys

trailsherpa

Web Design Portfolio: Trail Sherpa Network

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