So Twitter has finally launched their bid for revenue in the form of Promoted Tweets. For now, these ads will be seen in the search results, but by year end Twitter promises to roll them out in more areas based on the feedback from this initial roll-out.
Of course, we all know that Twitter has to monetize their platform in some way or another and this appears to be a pretty conservative step in that direction. But the implications are huge. If users respond to the ads and Twitter is able to effective gauge the viability of each ad then we could see a shift in the way brands market on social platforms across the board.
Here a post from Mashable – The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?
And a more detailed look from John Battelle – Twitter To Roll Out “Promoted Tweets”: Initial Thoughts (Developing)
And finally, from Steve Rubel (one of my favorites) – Twitter Sponsored Tweets: The Impact for Marketers
So what do you think? Will ads in the search results be effective for big brands? Will users be turned off? Where might the ads be placed next? Share your thoughts in the comments below.
